您现在的位置: 纽约时报中英文网 >> 华尔街日报中英文版 >> 时尚 >> 正文

盘点世界各国的指甲油流行色

更新时间:2014-4-28 15:26:11 来源:华尔街日报中文网 作者:佚名

Nail Colors from Around the World
盘点世界各国的指甲油流行色

Nail art became widely popular in the U.S. about five years ago, touching off a big expansion in nail-polish color. Shades like blue and green arrived on a scene previously soaked in reds, pinks and mauves, says Bill Boraczek, senior vice president for global marketing at Sally Hansen, the mass-market nail brand owned by Coty Inc. Nails are an easy place to try out a color trend, Mr. Boraczek says. 'If you can't afford that Louis Vuitton blue bag, you can do it with your nail polish.' Across most of the globe, though, the most popular shades still tend to be somewhat traditional, with clear polish the top seller in many markets.

Here are some of the most popular nail-polish colors from Sally Hansen, a top-selling brand in many countries around the world.

U.S.
Mint Sorbet
Hard as Nails Xtreme Wear

This soft, creamy jade is Sally Hansen's best seller in major U.S. cities such as New York, Los Angeles, Chicago and Minneapolis. It's an easy-to-wear shade of green, without too much yellow or blue, says Mr. Boraczek. It makes a statement but isn't too bright or bold.

RUSSIA
Shell We Dance
Complete Salon Manicure

Women in Russia use manicures to show they are put together and 'accomplished,' says Mr. Boraczek. The goal isn't to stand out or get noticed, he adds. 'It's basic grooming.' This sheer, pink-nude color is a best seller there.

ARGENTINA
Red My Lips
Complete Salon Manicure

Argentina is among the South American countries with the heaviest European influence, making it more of a traditional nail color market, says Mr. Boraczek. Beauty preferences tend to be polished and there is heavy use of shades of red. This color is a little deeper than the traditional red, but still a classic shade.

U.K.
Raisin the Bar
Complete Salon Manicure

Although U.K. residents can be fashion forward, they tend to prefer 'classic' nail trends, Mr. Boraczek says. This pearlized mauve is traditional and conservative. 'It's not really showy,' says Mr. Boraczek. and it works well with a variety of skin tones.

AUSTRALIA
Cafe Au Lait
Complete Salon Manicure

Australia tends toward pink-based shades, unlike the yellow tones found in Germany and France. Nail-polish shoppers there also like earth tones and nothing that is too fussy. This putty-colored polish with a pink base, blends well with skin tones and helps elongate nail beds, making hands look longer, Mr. Boraczek says.

在美国,美甲大约从五年前开始广泛流行起来,这带动了指甲油颜色的大幅增加。Coty Inc.旗下大众市场美甲品牌Sally Hansen 全球营销高级副总裁比尔·博拉切克(Bill Boraczek)表示,蓝色和绿色这样的色彩进入了这片曾浸淫在红色、粉色和淡紫色中的天地。博拉切克说,通过美甲来尝试流行色简单易行,“如果你买不起路易威登(Louis Vuitton)蓝色的手袋,你可以尝试一下蓝色指甲油”。不过,在全球大部分地区,最受欢迎的色彩往往仍然是比较传统的,许多市场最畅销的都是无色指甲油。

以下是Sally Hansen最受欢迎的几款指甲油。Sally Hansen是全球许多国家销量第一的品牌。

美国

薄荷雪葩(Mint Sorbet)
Hard as Nails Xtreme Wear

这款柔和细腻的碧玉色指甲油是Sally Hansen在纽约、洛杉矶、芝加哥和明尼阿波利斯等美国主要城市最畅销的产品。博拉切克说,这种绿很好搭,里面没有太多的黄色或蓝色成分。这款指甲油既能彰显个性,又不会过于鲜艳夺目。

美国

薄荷雪葩(Mint Sorbet)
Hard as Nails Xtreme Wear

这款柔和细腻的碧玉色指甲油是Sally Hansen在纽约、洛杉矶、芝加哥和明尼阿波利斯等美国主要城市最畅销的产品。博拉切克说,这种绿很好搭,里面没有太多的黄色或蓝色成分。这款指甲油既能彰显个性,又不会过于鲜艳夺目。

阿根廷

红唇(Red My Lips)
Complete Salon Manicure

博拉切克说,阿根廷在南美国家中受欧洲影响最深,因此阿根廷市场更青睐传统的指甲油色彩。阿根廷女性往往偏爱典雅风格,红色系使用得非常多。这款指甲油的色彩比传统的红色略深,但依然是经典色。

英国

葡萄干条(Raisin the Bar)
Complete Salon Manicure

博拉切克说,尽管英国女性身处时尚前沿,但她们往往青睐“经典的”美甲潮流。这种珠光淡紫色传统而保守。博拉切克说,这种颜色“其实并不招摇”,而且适合多种肤色。

澳大利亚

牛奶咖啡(Cafe Au Lait)
Complete Salon Manicure

澳大利亚女性偏爱粉色系,而不像德国人和法国人那样喜欢黄色调。当地消费者还喜欢大地色系,不喜欢太花哨的颜色。博拉切克说,这种以粉色为底色的油灰色指甲油能与肤色很好地融合,并能在视觉上拉长指甲盖,让手显得更长。

本文版权归道琼斯公司所有,未经许可不得翻译或转载。

相关文章列表