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今日头条收购风靡欧美的社交媒体应用

更新时间:2017-11-13 12:04:19 来源:纽约时报中文网 作者:佚名

Musical.ly, a Chinese App Big in the U.S., Sells for $1 Billion
今日头条收购风靡欧美的社交媒体应用

SHANGHAI — The only Chinese social media company to build a major network outside China will be taken over by a fast-growing Chinese upstart.

上海——唯一一家在海外打造了庞大用户群的中国社交媒体公司将被一家发展迅速的中国新秀收购。

Musical.ly, a video-based social network popular with teenagers in the United States and Europe, is being sold for between $800 million and $1 billion to Bytedance, the company that controls the Chinese news aggregator Toutiao, according to a person familiar with the matter.

Musical.ly是基于视频的社交网络,在欧美青少年中十分流行。据一位知情人士称,它已被“字节跳动”(Bytedance)公司以8亿到10亿美元左右的价格收购,该公司拥有中国新闻聚合服务“今日头条”。

The deal knits together Toutiao’s 120 million Chinese users with the roughly 60 million who use Musical.ly in the United States and Europe, ultimately linking a platform in China with a more global one.

该交易将今日头条的1.2亿中国用户和Musical.ly大约6000万欧美用户连接在了一起,从根本上是在一个中国平台和一个更国际化的平台之间建立了联系。

Musical.ly will continue to operate a separate product, according to a statement on the deal, though the two companies will cooperate closely.

收购中的一则声明表示,尽管两家公司会密切合作,但Musical.ly仍将继续运营一个独立产品。

Despite the dominance of established social media services like Facebook and Snap, Musical.ly rose to prominence among a teenage and tween audience by enabling users to record quick videos set to music. Young users of the app performed coordinated dance moves or lip-synced to the music.

尽管有Facebook和Snap等重量级社交媒体服务占据主导,Musical.ly通过让用户拍摄短视频并配乐在青少年中名声鹊起。年轻人会通过这个应用来表演整齐划一的舞蹈,或是跟着音乐对口型。

Since then the company has branched out to other types of videos, including live streaming, and has even sought to attract short-form video shows.

随后,该公司还拓展了直播等其他视频类型,尝试发展短视频秀。

For Toutiao, Musical.ly brings a toehold in valuable American and European markets. Ostensibly an aggregator of news content, Toutiao has evolved into something more like a Facebook newsfeed.

对今日头条来说,Musical.ly使其在欧美市场有了立足点。虽然从表面上看是新闻内容的聚合,今日头条已经发展成一种更像Facebook新闻源的形态。

The company uses artificial intelligence to cater an array of posts and videos to users. It has grown increasingly video heavy, and it works more as an aggregator of entertainment in a country where a large number of websites vie to attract a smartphone-addicted population.

该公司使用人工智能向不同用户提供定制的文章和视频。它的发展越来越侧重于视频业务。在中国,大量网站争相抢夺手机成瘾一代的用户,而今日头条的功能更多地是一个娱乐的聚合器。

For Musical.ly, Toutiao brings a huge user base in China and expertise in how to attract users. While Musical.ly has had success overseas, the company has been slow to target a Chinese market that its founders say can be more competitive and radically different from Western markets.

对Musical.ly来说,今日头条带来了庞大的中国用户群,以及知道如何吸引用户的专家。Musical.ly在海外虽然取得了成功,但却迟迟未打入中国市场。创始人说,中国市场与西方市场完全不同,会面对更大竞争。

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