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谷歌收购苹果?道琼斯技术测试闹出大乌龙

更新时间:2017-10-11 18:56:18 来源:纽约时报中文网 作者:佚名

Google Buying Apple? Sorry, That Was Just a Test
谷歌收购苹果?道琼斯技术测试闹出大乌龙

The Dow Jones Newswire headline seemed too far-fetched to be true. And it was.

道琼斯通讯社(Dow Jones Newswire)的这个标题显得太假太不可信。但它真的就是这么写的。

“Google to buy Apple for $9 billion,” it read.

标题是这样的:《谷歌以90亿美元收购苹果》。

Was there a hack? Had the tech world gone mad?

是被黑客入侵了吗?还是科技界疯了?

Neither, it turned out. The bogus headline was accidentally sent out to Dow Jones subscribers around the world on Tuesday morning. Before readers realized it was not true, there was a slight bump in Apple’s stock price.

都不是。星期二上午,这个假标题意外地发送到了道琼斯全球各地的用户那里。在读者发现这并不是真事之前,苹果的股价略有下滑。

The brief story beneath the headline made it clear that something had gone awry at the news service, a trusted source for the trading and investment industries. It reported that the merger was “a surprise move to anyone who is alive,” adding that “Google Chief Executive Larry Page had secret talks with the now-deceased Steve Jobs in 2010 to firm up the deal.”

标题下的简短文字表明,这个被交易和投资业视为值得信赖的新闻来源的服务出了差错。文章中说,这次合并“让所有大活人都感到惊讶”,还说“在2010年,谷歌首席执行官迈克尔·拉里•佩奇(Michael Larry Page)曾与当时还健在的史蒂夫·乔布斯(Steve Jobs)进行过秘密会谈,推动这一交易”。

The outlandish headline and story were, in reality, part of a technology test and not intended for publication. Dow Jones, a subsidiary of News Corp., asked subscribers to “disregard the headlines” and removed the erroneous reports from the newswire.

实际上,这个离奇的标题和报道属于一个技术测试,并非真的用于发布。作为新闻集团(News Corp)子公司的道琼斯要求用户“无视这个头条”,并且立刻把自己新闻网站上的这个错误报道删除了。

But by then, the mistake had been picked up by social media.

但是到了那个时候,这个错误已经传到了社交媒体上。

“I take today’s inadvertent and erroneous publication of testing materials extremely seriously,” William Lewis, chief executive of Dow Jones and publisher of The Wall Street Journal, said in a statement. “While immediate corrective action has been taken, I have also ordered a review of news and technology processes in this area.”

“我非常重视今天无意中错误发布测试材料的事情,”道琼斯首席执行长兼《华尔街日报》(Wall Street Journal)发行人威廉·刘易斯(William Lewis)在一份声明中说,“在马上采取纠正措施的同时,我已经下令对这一领域的新闻和技术流程进行检查。”

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