Facebook Mounts Effort to Limit Tide of Fake News
For weeks, Facebook has been questioned about its role in spreading fake news. Now the company has mounted its most concerted effort to combat the problem.
Facebook said Thursday it had begun a series of experiments to limit misinformation on its site. The tests include making it easier for its 1.8 billion members to report fake news, and creating partnerships with outside fact-checking organizations to help it indicate when articles are false. The company is also changing some advertising practices to stop purveyors of fake news from profiting from it.
Facebook is in a tricky position with these tests. It has regarded itself as a neutral place where people can freely post, read and view content. But as its reach and influence have grown, it has had to confront questions about its moral obligations and ethical standards regarding what appears on the network.
Its experiments on curtailing fake news show that Facebook recognizes it has a deepening responsibility for what is on its site. But Facebook is wary of exposing itself to claims of censorship.
“We really value giving people a voice, but we also believe we need to take responsibility for the spread of fake news on our platform,” said Adam Mosseri, a Facebook vice president who is in charge of its News Feed, the company’s method of distributing information to its global audience.
Fake news is not confined to Facebook, with a vast ecosystem of false news creators who thrive on online advertising and who can use other social media and search engines to propagate their work. Google, Twitter and message boards like 4chan and Reddit have all been criticized for being part of that chain.
Still, Facebook has taken the most heat over fake news. The company has been under that spotlight since Donald Trump was elected president. Trump’s victory led people to focus on whether Facebook had influenced the electorate, especially with the rise of hyperpartisan sites on the network and many examples of misinformation.
不过，Facebook承受了假新闻问题所引发的大部分愤怒。自从唐纳德·特朗普(Donald Trump)当选总统以来，该公司一直处于聚光灯下。特朗普的胜利导致人们聚焦于Facebook 是否曾影响选民，尤其是利用其网站上出现的一批党派色彩极强的专页以及许多虚假信息来施加影响。
Mark Zuckerberg, Facebook’s chief executive, has said he did not believe the social network had influenced the election result.