Apple Sales Continue to Drop, but Services Are a Bright Spot
SAN FRANCISCO — Have consumers lost their affection for Apple gadgets, or are they just waiting for the new iPhones to come out in September?
Every one of Apple’s major hardware businesses posted declines in the three months that ended in June, the company reported Tuesday.
The number of iPhones sold dropped 15 percent, compared to the same quarter a year ago, and revenue plunged 23 percent as customers switched to cheaper iPhone SEs. The number of Macs sold fell 11 percent, and the number of iPads fell 9 percent. And sales of the Watch, Apple’s newest product, plunged 55 percent compared to the previous year, according to the research firm IDC, which published its own assessment on Friday since Apple does not break out its smartwatch sales.
随着消费者转向价格更便宜的iPhone SE，iPhone的总体销量比去年同期减少15%，营收暴跌23%。Mac电脑的销量减少11%，iPad销量减少9%。研究公司IDC的数据还显示，苹果最新的产品Apple Watch的销售额同比大跌55%。苹果公司不单独发布智能手表的销售状况，IDC在周五发布了自己的评估数字。
Just about the only bright spot for the company in its fiscal third quarter was its services business, which includes its iCloud storage business, Apple Music and Apple Pay. Revenue in the segment rose 19 percent to $6 billion, and Apple predicted strong future growth as it markets services to the owners of the more than 1 billion Apple devices in use.
包括iCloud存储、Apple Music和Apple Pay在内的服务业务，大概算是苹果公司第三财季报告中唯一的亮点。这部分业务的营收增长了19%，达到60亿美元。苹果预测，随着公司向超过10亿的苹果设备使用者宣传这些服务，这项业务未来还会有势头强劲的增长。
Overall, the company posted revenue of $42.4 billion, down 15 percent compared to the same quarter last year. Net income was $7.8 billion, or $1.42 a share, down 27 percent. That was less weakness than Wall Street had expected after Apple’s dismal performance last quarter, and the company’s stock rose 7 percent in after-hours trading.
Apple’s chief financial officer, Luca Maestri, said the numbers were not as bleak as they looked, as Apple held back on shipments to retailers, particularly in China, so that the stores could clear out their existing inventory of Apple gear. On that basis, iPhone sales were down only 8 percent, Maestri said.
Apple’s dismal results, which mirror its performance last quarter, were partly a result of the company’s position at the end of its product cycle. In September, it is expected to announce major upgrades to its iPhone hardware and software, something that happens every two years. Many Apple customers hold off buying a new phone in the months before a big release so that they can get the newest model.
But Apple is also wrestling with longer-term issues. The smartphone market in developed countries like the United States is saturated, newer markets like India buy hardly any iPhones, and China, long a source of growth for Apple, is itself slowing down.
The iPad is in long-term decline as consumers switch away from tablet computers to bigger smartphones instead. Personal computers of all makes and models have also been struggling for years.
Apple has been cutting prices of important products in an effort to bolster sales, but that has done little to reverse the tide.